随着时代经济的发展，股票房地产投资的热潮已然褪去，越来越多的人们开始转向去投资收藏字画，但字画收藏界也是鱼龙混杂，我们该如何投资收藏字画呢?我们要经常关注关于收藏界的新闻，关注有名画家的的名作，看准时机主动出击，会有很大的收获。

With the development of the economy of the times, the boom in stock and real estate investment has faded away, and more and more people are turning to investing in collecting calligraphy and painting. However, the calligraphy and painting collection industry is also a mixed bag. How should we invest in collecting calligraphy and painting? We should regularly pay attention to news about the collecting industry, pay attention to the masterpieces of famous painters, seize the opportunity to take the initiative, and there will be great gains.

书画收藏投资因为具有着更多的风险与陷阱，所以，其投资策略也就要求更严谨、科学、明晰、有效。

Due to the higher risks and pitfalls associated with investing in calligraphy and painting collections, investment strategies require more rigorous, scientific, clear, and effective approaches.

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一要重实力，轻“名头儿”，记住“虚名不增值”

Emphasize strength over fame, and remember that 'fame does not add value'

对书画收藏投资危害的，是媒体炒作的、继承名号的、知名度的和靠年龄、资格熬出来的几种虚假知名度。只要收藏者能保持冷静与理智的心态，就很容易把“虚名”剔除。

The biggest harm to investment in calligraphy and painting collections is the media hype, inheritance of reputation, legacy of fame, and several false reputations that rely on age and qualifications. As long as collectors can maintain a calm and rational attitude, it is easy to eliminate "false names".

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二要重长线，轻短利，记住“放长线钓大鱼”

Secondly, we should prioritize the long term over short-term gains, and remember to 'fish for big fish with the long term'

北京收藏圈子里有“山东人敢买假画，广东人敢花大钱”的说法。其实，书画收藏投资的真正投资价值是长线投资效益，而高位进货是无法作长期投资打算的。现在花5万元买进一张黄胄的作品，碰巧了也许能5.5万元卖出，但谁敢保证10年以后一定能卖到10万元？卖不到10万元，投资者就有亏本的可能。要想获得藏品升值无限的长线效益，一是要瞪起眼往前看，二是要放开眼看世界，三是要眯起眼认真地研究作品。

There is a saying in the Beijing collection circle that 'Shandong people dare to buy fake paintings, Guangdong people dare to spend a lot of money'. In fact, the true investment value of calligraphy and painting collection investment is long-term investment benefits, and high-level procurement cannot make long-term investment plans. Buying a piece of Huang Zhou's work for 50000 yuan now may happen to sell it for 55000 yuan, but who can guarantee that it will definitely sell for 100000 yuan in 10 years? If it doesn't sell for 100000 yuan, investors may lose money. To achieve the long-term benefits of unlimited appreciation of collections, one must first look ahead with a wide eye, second, open their eyes to the world, and third, carefully study the works with a narrowed gaze.

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三要重质量，轻数量，记住“不捡艺术垃圾”

Pay attention to quality and quantity, and remember not to pick up art waste

书画藏品必定会随着时间的推移而越来越多，终，那些质量低下的藏品将遭到无情淘汰。不注重质量而靠数量取胜的投资者，弄不好就会血本无归。

The collection of calligraphy and painting will inevitably increase over time, and ultimately, those low-quality collections will be ruthlessly eliminated. Investors who do not focus on quality but rely on quantity to win will lose everything if not handled properly.

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四要重个体，轻群体，记住“一鱼要三吃”

Emphasize individuals over groups, remember 'one fish should eat three'

曾有位香港收藏界的朋友炫耀：“我买了本《中南海收藏书画集》，按照那上面的名字收。中南海收藏什么，我就收藏什么。”一位收藏家苦思冥想出了一条投资妙策：“按照书协、美协的会员名单，挨个儿收藏。”这种心态乍看似有道理，然而其实，中南海藏品也只是一部分具有珍藏价值和升值潜力，书协美协会员未必都是称职的书画家。有位美院资深教授、50年代的老美协会员，今一幅四尺整纸的作品仍在600-800元上下。某山水画家，今天画价仍不超过百元。荣宝斋特约画家秋声，没入过任何协会，作品却能凭着其独到的艺术实力，步步走高。所以，投资者千万不要看到理事会长一级画家，就贸然掏腰包，一定要仔细研究个体，把个体从群体中分离出来研究。

A friend from the Hong Kong collecting community once boasted, "I bought a copy of the 'Zhongnanhai Collection of Books and Paintings' and collected it according to the name on it. Whatever Zhongnanhai collects, I collect." A collector came up with a clever investment strategy: "Collect one by one according to the membership lists of the China Book Association and the China Artists Association." This mentality may seem reasonable at first glance, but in fact, only a part of Zhongnanhai's collection has collection value and appreciation potential. Members of the China Book Association and Artists Association may not necessarily be competent calligraphers and painters. There is a senior professor at an art academy and a former member of the American Artists Association in the 1950s. To this day, the price of a four foot piece of paper is still around 600-800 yuan. A certain landscape painter's painting price today still does not exceed 100 yuan. Autumn Sheng, a contracted artist of Rongbaozhai, has never joined any association, but his works have been able to rise in price step by step with their unique artistic strength. So, investors should never rashly spend money just because they see the chairman as a painter. They must carefully study individuals and separate them from the group for research.

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五是重功力，轻地域，记住“走进大市场”

Number five is to focus on skills and neglect geography, remember to 'enter the big market'

书画收藏投资有较明显的地域性差别。北京的董寿平和广东的关山月，一南一北两支梅。在北京，关不敌董；在广东，董不敌关。其实，两位大师的功力不相上下，的变动只因地域不同。对于投机者来说，这正好提供了赚取差价的商机。而理性的投资者则一定要注意，书画收藏投资中艺术功力价值在逐步加大，地域差价正逐步缩小。摒弃地域和门户之见，树立大市场意识，就能踏准节拍，掌握先机。

There are significant regional differences in investment in calligraphy and painting collections. Dong Shouping from Beijing and Guan Shanyue from Guangdong, two plum blossoms in the south and north. In Beijing, Guan is no match for Dong; In Guangdong, Dong was defeated by Guan. In fact, the two masters have comparable skills, and the price changes only due to regional differences. For speculators, this provides an opportunity to earn a price difference. Rational investors must be aware that the value of artistic skills in calligraphy and painting collection investment is gradually increasing, and the regional price difference is gradually narrowing. Abandoning regional and household differences and establishing a sense of big market can help us catch up with the pace and seize the opportunity.

总之，对字画投资而言，门类无高低，板块没好坏，只有适合自己的才是的。字画爱好者可根据自己的喜好选择一项或几项，这几个字画收藏板块技术含量较低、赝品较少，且投入的资金量不大，初学者比较容易入门;而那些资金较为宽裕又想提升收藏档次的则可选择老银币或金银(贵金属)纪念币等门类，但这些板块对资金和藏识的要求比较高，尤其是老银币中的品种，市面 上赝品很多，买入时还须谨慎小心。

In short, for calligraphy and painting investment, there is no high or low category, and no good or bad sector. Only what suits oneself is the best. Calligraphy and painting enthusiasts can choose one or several items according to their preferences. These calligraphy and painting collection sections have lower technical content, fewer counterfeits, and require relatively small investment, making it easier for beginners to get started; For those who have more abundant funds and want to improve their collection level, they can choose categories such as old silver coins or gold and silver (precious metal) commemorative coins. However, these categories have higher requirements for funds and collection knowledge, especially for rare varieties in old silver coins. There are many counterfeit products on the market, so caution should be exercised when buying.

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