这两年，书画直播火热，但并不是名家一定会卖爆，没名气也未必卖不好，书画变现和名气大小没有必然的联系。
In the past two years, live streaming of calligraphy and painting has been popular, but it is not certain that celebrities will sell well. Without fame, it is not necessarily difficult to sell well. The monetization of calligraphy and painting is not necessarily related to the size of fame.
书画变现=销售商品
Realizing calligraphy and painting=selling goods
既然作为商品，那就要具备它的基性——为别人带来价值。卖爆，就是要抓住市场需求，找准对应的客群。
Since it is a commodity, it must possess its basic attribute - bringing value to others. Selling explosive products means seizing market demand and identifying corresponding customer groups.
字画的流通是分层的，一部分人用来作为收藏品，就是保值、增值，具备资产属性。这一层级就是要看出自何人之手了。有名家，也多见有市场潜力的书画家。
The circulation of calligraphy and painting is layered, and some people use it as collectibles to preserve and increase value, possessing asset attributes. This level depends on who made it. There are famous artists, and there are also many calligraphy and painting artists with market potential.
另外一层就是作为艺术消费品，美术、书法，绘画作品等装裱之后，居家布置客厅、书房；放置办公室展示企业情怀，老板个人爱好，或者体现企业文化等。
The other layer is used as art consumer goods, where art, calligraphy, and painting works are mounted and decorated at home to decorate the living room and study; Place an office to showcase corporate sentiment, personal interests of the boss, or reflect corporate culture.
还有另外一个市场，把个人书画作品经设计文创后，转化成市场需要的商品如酒水，茶叶，茶器，文房四宝等，进行个性化包装销售。（后续专题讲解）。
There is another market where personal calligraphy and painting works are designed, created, and transformed into products that the market needs, such as drinks, tea leaves, tea sets, and the four treasures of study, for personalized packaging and sales. (Subsequent special topic explanation).
收藏品有自己的市场。大部分书画人变现，较实际的一条路是在生活消费品这一层下功夫，这是一个非常庞大的市场，人群庞大，应用场景多，需求也是海量的，更容易获取市场的成功。
Collections have their own professional market. The most practical way for calligraphers and painters to monetize is to focus on consumer goods, which is a very large market with a large population, multiple application scenarios, and massive demand, making it easier to achieve market success.
所以，书画人想要变现，还是要明确自己的定位，卖收藏品还是生活消费品或者去做文创。
So, if calligraphers and painters want to monetize, they still need to clarify their positioning, whether to sell collectibles or consumer goods, or to engage in cultural and creative activities.
但是，不管你选择哪个方向，要确定自己的人设（之前笔记有讲过，可以往前翻看），找准自己的人群，就找到了自己的市场。
However, no matter which direction you choose, you first need to determine your personal profile (as mentioned in previous notes, you can look forward), identify your audience, and then find your own market.
This article is dedicated to the acquisition of celebrity calligraphy and painting at a high price. For more information, please click on: https://www.jndyt888.com Sincere attitude. We will provide you with comprehensive services. We will gradually contribute more relevant knowledge to everyone. Stay tuned
发布时间：2023-10-18 
作者：大雅堂美术馆 
文章来源:https://www.jndyt888.com/ 
浏览量：0
首页
产品
电话
置顶