洞察市场：近年来，名人字画市场经历了深刻变革。一方面，整体市场在调整中前行，根据 MM 中华艺术品指数，2024 年市场跌幅为 12.3%，与 2023 年持平，市场仍处于盘整阶段。但值得欣喜的是，春拍市场下降幅度趋缓，市场信心有所恢复。另一方面，市场结构发生显著变化，油画及当代艺术在国内艺术品高端市场优势凸显，1000 万以上作品成交 48 件，占比 37.80% ，拍卖总额达 13.49 亿元，占比 41.55%。

Insight into the market: In recent years, the celebrity calligraphy and painting market has undergone profound changes. On the one hand, the overall market is moving forward in adjustment. According to the MM China Art Price Index, the market decline in 2024 is 12.3%, which is the same as in 2023, and the market is still in a consolidation stage. But it is gratifying that the decline in the spring auction market has slowed down, and market confidence has recovered to some extent. On the other hand, the market structure has undergone significant changes, with oil painting and contemporary art showing their advantages in the high-end art market in China. 48 works worth over 10 million were sold, accounting for 37.80%, and the total auction amount reached 1.349 billion yuan, accounting for 41.55%.

多平台收购

Multi platform acquisition

线上平台

Online trading platform

互联网的发展为名人字画收购开辟了新路径。孔夫子旧书网日均有 4 万余件拍品，设有艺术品专场，不少名人字画墨迹在此低价拍卖，1 元起拍的形式，为买家提供了 “捡漏” 机会。雅昌拍卖网作为线上拍卖平台，不仅提供丰富的拍卖预展、直播服务，还实时更新拍卖结果，让买家足不出户就能参与竞拍，拓宽了收购渠道。

The development of the Internet has opened up a new path for celebrity calligraphy and painting acquisition. The Confucius Old Books website has an average of over 40000 auction items per day, with a dedicated art section where many celebrity calligraphy, painting, and ink are auctioned at low prices, starting at 1 yuan, providing buyers with the opportunity to "pick up bargains". As a professional online auction platform, Artron Auction Network not only provides rich auction previews and live streaming services, but also updates auction results in real time, allowing buyers to participate in bidding without leaving their homes and expanding acquisition channels.

回收平台

Professional recycling platform

58 同城上有诸多长期收购字画的商家，他们上门服务，评估，现金，快捷，且严格为客户保密。部分商家专注于特定类型的字画收购，如闽籍书画家字画等，收购者可根据自身需求选择合适的合作对象。

There are many long-term merchants in 58.com who purchase calligraphy and painting. They provide professional on-site services, free evaluations, cash transactions, safety and speed, and strictly maintain customer confidentiality. Some businesses focus on purchasing specific types of calligraphy and painting, such as calligraphy and painting by Fujian calligraphers and painters. Buyers can choose suitable partners according to their own needs.

提升鉴定能力：名人字画鉴定难度大，除了邀请鉴定机构和外，收购者自身也要积累鉴定知识。可从笔墨风格、纸张质地、印章印泥、题跋内容等方面入手，结合艺术文献、展览记录进行综合判断。例如，不同时代的纸张在质地、色泽、纹理上存在差异，掌握这些特征，有助于初步判断字画年代。

Improving appraisal ability: It is difficult to appraise celebrity calligraphy and painting. In addition to inviting professional appraisal institutions and experts, the acquirer also needs to accumulate appraisal knowledge. It can be comprehensively judged from the aspects of pen and ink style, paper texture, seal ink, and postscript content, combined with art literature and exhibition records. For example, paper from different eras has differences in texture, color, and texture. Mastering these characteristics can help to preliminarily determine the age of calligraphy and painting.

收购名人字画，是对艺术的热爱，也是对财富的规划。在市场的浪潮中，只有不断学习新知识，紧跟市场趋势，灵活运用策略，才能在名人字画的艺术海洋中，找到兼具艺术价值与投资潜力的佳作 。

Acquiring celebrity calligraphy and paintings is not only a love for art, but also a plan for wealth. In the tide of the market, only by constantly learning new knowledge, keeping up with market trends, and flexibly applying strategies, can we find masterpieces with both artistic value and investment potential in the artistic ocean of celebrity calligraphy and painting.

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