1一要重实力，轻“名头儿”，记住“虚名不增值”

1. We should prioritize strength over reputation, and remember that reputation does not add value

对书画收藏投资危害大的，是媒体炒作的、继承名号的、知名度的和靠年龄、资格熬出来的几种虚假知名度。只要收藏者能保持冷静与理智的心态，就很容易把“虚名”剔除。

The investment in calligraphy and painting collections poses great risks, including media hype, inheritance of titles, legacy of fame, and several false reputations that rely on age and qualifications. As long as collectors can maintain a calm and rational attitude, it is easy to eliminate false names.

2二要重长线，轻短利，记住“放长线钓大鱼”

Secondly, it is important to prioritize long lines over short and advantageous ones, and remember to use long lines to catch big fish

其实，书画收藏投资的真正投资价值是长线投资效益，而高位进货是无法作长期投资打算的。现在花5万元买进一张黄胄的作品，碰巧了也许能5.5万元卖出，但谁敢保证10年以后一定能卖到10万元？卖不到10万元，投资者就有亏本的可能。要想获得藏品升值无限的长线效益，一是要瞪起眼往前看，二是要放开眼看世界，三是要眯起眼认真地研究作品。

In fact, the true investment value of calligraphy and painting collection investment lies in the long-term investment benefits, and high-level procurement cannot make long-term investment plans. Now spending 50000 yuan to buy a piece of Huang Zhou's work, by chance it may sell for 55000 yuan, but who can guarantee that it will definitely sell for 100000 yuan in 10 years? If the price is less than 100000 yuan, investors may lose money. To achieve unlimited long-term benefits from the appreciation of collectibles, one must stare forward, open one's eyes to the world, and squint one's eyes to study the work seriously.

3三要重质量，轻数量，记住“不捡艺术垃圾”

3. Emphasize quality over quantity, remember not to pick up art waste

书画藏品必定会随着时间的推移而越来越多，终，那些质量低下的藏品将遭到无情淘汰。不注重质量而靠数量取胜的投资者，弄不好就会血本无归。

The collection of calligraphy and painting will inevitably increase over time, and in the end, those low-quality collections will be ruthlessly eliminated. Investors who don't focus on quality and rely on quantity to win will end up losing everything if they don't manage it well.

4四要重个体，轻群体，记住“一鱼要三吃”

4. Emphasize individuals over groups, remember to "eat three fish"

所以，投资者千万不要看到理事会长一级画家，就贸然掏腰包，一定要仔细研究个体，把个体从群体中分离出来研究。

So, investors should never rush to pay for the first level painter of the board chairman. They must carefully study individuals and separate them from the group for research.

5五是重功力，轻地域，记住“走进大市场”

Five is about valuing skills over geography, remember to "enter the big market"

书画收藏投资有较明显的地域性差别。对于投机者来说，这正好提供了赚取差价的商机。而理性的投资者则一定要注意，书画收藏投资中艺术功力价值在逐步加大，地域差价正逐步缩小。摒弃地域和门户之见，树立大市场意识，就能踏准节拍，掌握先机。

There are significant regional differences in investment in calligraphy and painting collections. For speculators, this provides an opportunity to earn a price difference. Rational investors, on the other hand, must be aware that the artistic value of calligraphy and painting collection investment is gradually increasing, and the regional price difference is gradually narrowing. Abandoning regional and familial views, and establishing a sense of the big market, can set the pace accurately and seize the opportunity.

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