1、 购买名人书画，千万不要重名气而忽略作品。

1. When purchasing celebrity paintings and calligraphy, do not prioritize fame over your work.

在收藏界有许多人被名家名气所迷惑，认为只要是名人作品就有收藏价值，其实不然，因为名家的作品也不都是精品，有很多应景之作，低俗平庸。尽管不差钱，但真的买到劣作岂不得不偿失，选择艺术品位高，有潜力的书画作品才是正道。

Many people in the collection industry are misled by the fame of famous artists, believing that any work of a celebrity has collection value. In fact, this is not the case because the works of famous artists are not all exquisite, there are many improvised works, which are vulgar and mediocre. Although it's not bad for money, buying inferior works doesn't mean losing them. Choosing calligraphy and painting works with high artistic taste and potential is the right path.

2、字画选择，要回避没有个性的作品。

2. When choosing calligraphy and painting, avoid works that lack individuality.

个性是作品的灵魂所在，没有灵魂的作品算不上好作品，更经不起时间的检验，以黄宾虹为例，他的作品早些年被人认为乱抹乱涂黑黑乎乎一片，不被人看好，现在再看黄氏作品成了香饽饽，那是因为他的作品具有鲜明的个性，独特的个性让他的作品身价百倍。假如你只讲究好看，不注重风格个性，那你的书画收藏价值恐怕就大打折扣。

Personality is the soul of a work, and a work without a soul cannot be considered a good work, let alone withstand the test of time. Taking Huang Binhong as an example, his works were thought to be messy and black in the early years, and were not well regarded. Now, looking at Huang's works has become a hot topic because they have a distinct personality, and their unique personality makes their value hundreds of times higher. If you only focus on aesthetics and don't pay attention to style and personality, the value of your calligraphy and painting collection may be greatly reduced.

3、选择藏品，千万不要贪图便宜。

3. When choosing collectibles, never be tempted by cheap prices.

俗话说：一分钱一分货，好货不便宜，便宜没好货。书画作品也是如此。一件书画作品的是和作者的名气大小、艺术水平的高低、风格的独特与否、尺幅的大小等因素有关，如果一幅名人大家的作品标价明显偏低，有很多人贪图便宜就争相购买，购买者说不定就有上当受骗的可能，必须认真研究辨别真伪。

As the saying goes: you get what you pay for, good goods are not cheap, cheap goods are not good. The same goes for calligraphy and painting works. The price of a calligraphy and painting work is related to factors such as the author's fame, artistic level, unique style, and the size of the ruler. If the price of a famous person's work is significantly low, many people will rush to buy it for cheap, and the buyer may be deceived. It is necessary to carefully study and distinguish between authenticity.

4、当今社会媒体发达，幕后阴影面积极大，很容易炒作出名人。

4. In today's advanced social media, the shadow area behind the scenes is huge, making it easy to hype up celebrities.

这些名人，多有名不副实，很可能红极一时便很快落幕。所以在这样的情况下，无论为了欣赏还是为了投资，都需要收藏者具有一定的鉴赏能力，好在万花丛中寻到那些花开一怒动京城的皇者牡丹。说到这里，可能大家会问，怎么才能有鉴赏能力呢?很简单，多看、多买、多学。俗话说读书破万卷，下笔如有神，收藏也是如此，看的多了，见识的多了，经手东西多了，自然就能提升鉴赏能力。

These celebrities, many of whom are not real, are likely to quickly end their popularity. So in this situation, whether for appreciation or investment, collectors need to have a certain level of appreciation ability. Fortunately, among the myriad of flowers, they can find those imperial peonies that bloom and anger the capital. At this point, people may ask, how can one have the ability to appreciate? It's very simple, watch more, buy more, and learn more. As the saying goes, reading breaks through ten thousand volumes, and writing is like a divine act. The same goes for collecting. With more reading, more knowledge, and more experience, one can naturally enhance their appreciation ability.

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