一，高端拍卖、投资、收藏字画增幅减缓。第二中高端礼品字画消费下降。第三中低端字画消费迅速增长。

1、 The growth rate of high-end auction, investment, and collection calligraphy and painting prices has slowed down. The consumption of high-end gifts, calligraphy and painting has decreased in the second tier. The consumption of low-end calligraphy and painting in the third tier is growing rapidly.

然后，说一下现在买画的主流人群有哪些，他们为什么买字画。根据我的观察，现在人购买字画类投资收藏，第二类是买来做装饰挂画，，第三是买来送礼，第四类是日渐增长的传统文化爱好者。

Then, let's talk about the mainstream group of people who buy paintings now and why they buy calligraphy and paintings. According to my observation, people nowadays invest in collecting calligraphy and painting in the first category, buy decorative hanging paintings in the second category, buy gifts in the third category, and the growing number of traditional culture enthusiasts in the fourth category.

一，先说为了投资收藏购买字画，这里面其实有多个问题，比如字画有投资、收藏价值吗？这个是肯定的，有投资、收藏价值。而且还有很多人投资字画赚到大钱了。比如收藏家许化迟，1983年用20万买了9000多幅近现代作品，现在翻了1万多倍。20万变200多亿。但是这里有另外一个问题，就是哪些字画有投资收藏价值呢？这个是既又复杂的问题，本文不做分析，给大家一句话，不懂行的人，不要进行字画投资。

1、 First of all, there are multiple questions about purchasing calligraphy and painting for investment and collection, such as does calligraphy and painting have investment and collection value? This is certain and has investment and collectible value. And many people have made a lot of money investing in calligraphy and painting. For example, the famous collector Xu Huachi bought over 9000 modern and contemporary famous works for 200000 yuan in 1983, and now the price has increased by more than 10000 times. 200000 to over 20 billion. But there is another question here, which calligraphy and paintings have investment and collection value? This is a professional and complex issue, and this article will not focus on analyzing it. To everyone, those who are not familiar with the industry should not invest in calligraphy and painting.

二，装饰字画，我记得十年前吧，很多公司都是白墙或者挂一些企业文化类的印刷品，在家里挂西画的人有一些，但是挂书法、国画的人也很少，近些年，购买字画装饰的人越来越多，大量的办公室，家庭都开始在家里挂书法或者国画。

2、 Decorative calligraphy and painting, I remember ten years ago, many companies had white walls or hung some corporate culture printed materials. Some people hung Western paintings at home, but few people hung calligraphy or traditional Chinese paintings. In recent years, more and more people bought calligraphy and painting decorations, and a large number of offices and families began to hang calligraphy or traditional Chinese paintings at home.

三，买来送礼，这个没什么说的，礼仪之邦，人情社会，几千年的送礼传统，不过高端礼品字画市场确实在收缩，这其实对我们大多数国民是好事情。

3、 Buying gifts is not a big deal. It is a land of etiquette, a society of human relations, and a tradition of giving gifts for thousands of years. However, the high-end gift calligraphy and painting market is indeed shrinking, which is actually a good thing for most of us citizens.

四，传统文化爱好者购买，现代人为什么买字画？它有物质需求和精神需求两个方面，爱好者，这就是一种精神需求的满足，字画不仅仅是一种笔墨传承，还是我国的文化精神，现在社会，都市化、城镇化是一种全国推行的大趋势，时代的大背景，一片喧嚣，字画以其自然之美，文化精神，给人们提供一个精神空间，我们每个人其实都是生活在传统文化的框架下，人们通过接触传统的书画藋艺术而产生的心理反应，是人类精神生活中不可缺少的一部分。

4、 Why do modern people buy calligraphy and painting when traditional culture enthusiasts buy it? It has two aspects: material needs and spiritual needs. Enthusiasts, this is a satisfaction of spiritual needs. Calligraphy and painting are not only a form of ink inheritance, but also the cultural spirit of our country. In today's society, urbanization and urbanization are a major trend promoted nationwide, with the backdrop of the times and the hustle and bustle. Calligraphy and painting, with its natural beauty and cultural spirit, provide people with a spiritual space, Each of us actually lives within the framework of traditional culture, and the psychological reactions that people experience through exposure to traditional calligraphy, painting, and art are an indispensable part of human spiritual life.

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