制定书画投资规划，应根据自己的资金状况，在把握好“名头、质量、”三要素间相辅相成关系的同时，收购名人字画人员建议您从以下方面考虑：

When formulating an investment plan for calligraphy and painting, one should consider the following aspects when considering the complementary relationship between the three elements of "reputation, quality, and price" based on one's own financial situation. It is also recommended to consider acquiring celebrity calligraphy and painting personnel:

1、要买名家的作品：

1. To buy works by famous artists:

所谓名家，即其具有一定的社会知名度。尽管知名度会受到众多因素的影响，但大多数书画家的知名度还是与其艺术成就和地位成正比的。社会崇尚名家，行内承认名家，市场只认名家，因此要想保值升值，非收藏名家的作品不可。大名家往往功成名就，艺术地位稳定，作品出手容易，投资风险较小。

The so-called celebrity refers to their social reputation. Although popularity is influenced by many factors, the popularity of most calligraphers and painters is still directly proportional to their artistic achievements and status. Society values celebrities, industry recognizes them, and the market only recognizes them. Therefore, in order to preserve and appreciate their value, it is necessary to collect the works of famous artists. Great masters often achieve success, have a stable artistic status, are easy to produce, and have low investment risks.

因此经济条件佳者，要力争投资收藏大名家的作品。而中小名家中不乏具“成长性”者，有的甚会有“黑马效应”，他们的作品市场价位相对较低，并有可能收藏到其精品，较适合工薪的购藏，而不利之处在于其艺术地位不稳定，良莠不一，投资收藏会有风险。而“未名者”虽然作品低廉，但由于艺术地位和创作风貌未被社会承认，因此投资风险大，不宜对其投资。

Therefore, those with good economic conditions should strive to invest in collecting the works of famous artists. Among small and medium-sized celebrities, there are many who have a "growth potential", and some may even have a "dark horse effect". Their works have relatively low market prices and may be collected as high-quality works, which are more suitable for the purchasing of working class. However, the disadvantage is that their artistic status is unstable, with mixed qualities and risks in investment and collection. Although the price of the 'unknown' works is low, their artistic status and creative style are not recognized by society, so investment risk is high and it is not suitable to invest in them.

2、要树立精品意识：

2. To establish a sense of excellence:

书画名家在美术史上的地位，是以其精品来评定的。而精品往往是艺术家在身体状况和心态情绪颇佳的情况下，艺术水平超常发挥时创作出来的不可重复的作品，精品常常是百中出一，可遇而不可求，其长期的增值幅度往往是一般作品的倍数，因此有“精品难求”一说。精在艺术市场上往往稍纵即逝，如有幸遇到，理应当仁不让，势在必夺。

The status of famous calligraphers and painters in the Art history is evaluated by their fine works. And high-quality works are often non repeatable works created by artists when their physical condition and mental state are quite good, and their artistic level is extraordinary. Excellent works are often one out of a hundred, which can be encountered but not sought. Their long-term appreciation is often multiple of ordinary works, so there is a saying that "high-quality works are difficult to obtain". Mastery in the art market is often fleeting. If you are fortunate enough to encounter it, you should not let it go, and the situation is inevitable.

此外，由于藏品通常要数年以后才面世于众，而届时人们的眼光会更高，较次的藏品很难被看得上，更难以保值，所以对书画家的应景或应酬之作，尽管其为真迹，但因不能反映艺术水准，无论其名头多大，多低，均应谨慎购藏。

In addition, due to the fact that collectibles usually only appear in the public after a few years, and people's expectations will be higher at that time, inferior collectibles are difficult to appreciate and maintain. Therefore, even if they are authentic, they cannot reflect the artistic level. Regardless of their size and price, they should be carefully purchased and collected.

3、要投资本地名家的作品：

3. To invest in the works of local celebrities:

书画名家有地域内知名的特性，即彼地书画名家并非在此地也有同样大的知名度。所以，在彼地有较高艺术地位的名家的作品，在此地可能无人问津。因此书画收藏应以本地名家为主，这样即使随着岁月的流失，其在本地艺术界的地位和知名度依然得以保留。此外，就收藏名家的精品而言，收藏到本地名家精品的机遇无疑也要大于外地名家。

Famous calligraphers and painters have the characteristic of being well-known within the region, that is, they are not equally well-known here. So, the works of famous artists with high artistic status there may not be sought after here. Therefore, the collection of calligraphy and painting should mainly focus on local masters, so that even with the passage of time, their status and popularity in the local art community can still be preserved. In addition, in terms of collecting the exquisite works of famous artists, the opportunity to collect the exquisite works of local famous artists is undoubtedly greater than that of foreign famous artists.

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