1、作品本身的艺术水平
1. The artistic level of the work itself
作品本身的艺术水平，才是衡量其价值的主要因素。这涉及到书画的三境界：景物境界、笔墨境界和人文境界。一幅作品本身对山川自然“象其物宜”的描绘，就是景物的境界。可以看到它的技法、景色之美章法布局之妙。如果在景物的基础上，还有“笔精墨妙”的笔墨境界那就更好。
The artistic level of the work itself is the main factor to measure its value. This involves three realms of painting and calligraphy: scenery realm, brush and ink realm and humanistic realm. A work's own description of the nature of mountains and rivers "as suitable as its objects" is the realm of scenery. You can see its techniques, the beauty of the scenery, and the layout of the rules. It would be better if there was a "fine brush and ink" realm based on the scenery.
的山水画以笔取气得其阳刚之美，以墨取晕得其阴柔之美。笔墨的精妙可气韵，气韵生动乃画之高境。书画作品的人文境界可以体现在题材、画旨、画趣、诗词题跋等方面。
Chinese landscape painting obtains its masculine beauty by drawing qi with pen, and its feminine beauty by drawing faint with ink. The subtlety of brush and ink can give birth to verve, and the vivid verve is the high realm of painting. The humanistic realm of calligraphy and painting works can be reflected in the subject matter, painting purpose, painting interest, poem inscription and postscript, etc.
有些字画的市场可能由于一时的社会环境或偶然事件造成它的上升或下降，比如书画官员的卸任会导致其作品的直降。所以，收藏者要保持冷静的头脑，给艺术本体以足够的重视。
The market price of some calligraphy and painting may rise or fall due to temporary social environment or accidental events, for example, the resignation of calligraphy and painting officials will lead to a direct decline in the price of their works. Therefore, collectors should keep a cool head and pay enough attention to art noumenon.

2、书法水平的高低
2. The level of calligraphy
老一辈艺术家张仃曾呼吁“守住画的底线”，这个底线就是书法。书法表现在国画中，一是书法用笔，二是题跋书写的艺术美。画讲究书法用笔，“以书入画”是古代画家一直在实践和追求的。“骨法用笔”指的就是书法用笔。苏东坡、倪瓒、徐渭、黄宾虹等都是以书入画的高手。
Zhang Ding, an older artist, once called for "keeping the bottom line of Chinese painting", which is calligraphy. Calligraphy is shown in traditional Chinese painting, first, the use of calligraphy pen, and second, the artistic beauty of inscription and postscript. Chinese painting pays attention to the use of calligraphy, and "painting with calligraphy" has been practiced and pursued by ancient painters. "Skeletal brush" refers to the calligraphy brush. Su Dongpo, Ni Zan, Xu Wei, Huang Binhong and others are masters of painting with calligraphy.

书法是一门需要长年累月练习的艺术，写书者要平心静气才行。现在好多画家不注重书法的练习，也不重视笔墨，导致画面没有笔墨的气韵，甚连款都不敢落，提笔露怯，这样的作品或艺术家就不算是潜力股。同样的作品，题跋较长者比穷款者价值要高一些。
Calligraphy is an art that requires years of practice. The writer should be calm. Nowadays, many painters do not pay attention to calligraphy practice and brush and ink, which leads to the lack of the charm of brush and ink in their paintings. They even dare not pay attention to money, and show timidity in drawing. Such works or artists are not potential stocks. For the same works, those with long inscriptions and postscripts are more valuable than those with poor money.
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